Assignment Example | Topics and Well Written Essays - 500 words - 64

Assignment Example Moreover, the portfolio will enable Sustain U Clothing to create loyalty to customer and reduce brand switching by offering quality T-shirts. Through push and pull strategies, the Sustain U Clothing must rely on advertisement, personal selling, promotion, public relation and personal selling. Additionally, the process also aims at analyzing the effects of the pricing strategies. The Sustain U Clothing should will adverts to reach or appeal to more customers, and this will be contained in the portfolio appendix. The adverts with be in print form adverts and website adverts. Both forms of adverts will contain the picture taken from the promotional material at Sustain U Clothing shop. One picture will be in the form of the television screen grab that will be used in the YouTube and Facebook pages. Despite the intended simplicity on the ads, they will both contain same information. The main segmentation criteria to apply are the psychographic segmentation that targets students based on their lifestyle and attitude concerning the T-shirt wears. The main customers targeted by the Sustain U Clothing are students (Havaldar 346). Therefore, the adverts and other promotional materials must aim at reflecting the quality of the product. Additionally, the graphics used in the website pages must be highly appealing that once seen by the students using YouTube and Facebook, they must have a look at them. The clothes should be of different varieties in terms of quality and color since customers often have different tastes and preferences towards the same. Promotion is also part of advertising that must be embraced and be included in the marketing strategies of the Sustain U Clothing. The cheapest and effective promotional mechanisms that relate to the advertising that Sustain U Clothing can adopt include personal selling and sales